Gainz & Glow is a holistic health coaching brand aimed at introducing weightlifting to women. The challenge was creating a brand that resonated with a predominantly female audience, while redefining weightlifting in a way that blends strength with fluidity and grace. The creative direction featured a palette and fonts inspired by wellness disciplines like yoga, pilates, and luxury beauty products, striking a balance between power and elegance. By collaborating closely with the founder, the brand was designed to feel inclusive, approachable, and empowering, equipping her with Canva templates to confidently self-promote.